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The Worst Business Model in the World

A New Kind of Guide for a New Kind of Entrepreneur

By Danny Schuman

We’re in a special moment in history that finds every major category under pressure of reinvention. One of those definition reinventions is Entrepreneurship, and Danny’s personal view articulated within the pages of The Worst Business Model in the World is a unique, engaging, and fun look at change. A definition of entrepreneurship that’s more human, personal, and approachable.
Charles Adler, Kickstarter co-founder


About the Book

There’s never been a better time to be an entrepreneur. The question is, what kind of entrepreneur will you be?

If your sole purpose in life is amassing money, you may want to try a different book.

If you crave the flexibility to be passionate, original, and unabashedly enthusiastic about what you do, create work that could excite you on a daily basis, and still earn you enough money to not have to worry about money, The Worst Business Model in the World may be calling your name. It’s about doing what you’re passionate about and good at, and taking the strategic steps to create a business around that passion. It’s about leaving a 9-5 job behind not knowing if you’ll match your income level but confident that you’ll exceed your happiness level.

Backed by interviews with more than 100 entrepreneurs in a wide range of industries, The Worst Business Model in the World provides strategic advice for the real problems entrepreneurs face, whether you’re a veteran entrepreneur or on your way to becoming one. Author Danny Schuman lays out a roadmap to help you stay stubbornly and blissfully independent, so you can spend more time doing what you love and less time doing what you hate. Featuring 24 insights, each with an actionable tool, this book will help fill your wallet, feed your heart, and lift you up to the place you really want to be, so you can do all the things you’re good at with less pain, enough profits, and more joy.


About the Author

Danny Schuman
Danny Schuman became an entrepreneur when he decided he wanted to spend more time creating things and less time in meetings. Despite knowing pretty much nothing about business, he started a marketing consultancy called Twist in 2009, in the middle of a tanking economy. Somehow, within three years, Twist earned over a million dollars in revenue and almost 10 years later, it isn’t just still in business, it’s thriving. Thus was born the Worst Business Model in the World.

As Danny grew Twist and further developed the Worst Business Model concept, he plugged into Chicago’s entrepreneurial community to connect with other founders and study their business opportunities and challenges. He interviewed more than 100 entrepreneurs and began speaking, teaching, and workshopping at Chicago Ideas Week, Northwestern University, the University of Chicago, tech incubator 1871, as well as many co-working spaces and entrepreneurial associations.

While he’s never had any intention of making more money than he could count, he’s had every intention of coaching and teaching entrepreneurs who crave the ability to turn their passions into a career. His forthcoming book, The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur, serves as a roadmap to help entrepreneurs stay stubbornly and blissfully independent so they can spend more time doing what they love and less time doing what they hate.

Danny is a rabid baseball and Cubs fan who’s been to 35 (past and present) major league ballparks and is especially proud of creating the Perfect Bite at the end of every meal. Michael Jordan called Danny Peanut-Butter-Jelly-Boy but that’s a story for another time.


What successful entrepreneurs say

If you’re a current or aspiring entrepreneur with a great idea in your head but no formal business training in your background, you should read this book. It’s a fun and easy read with great tips in every chapter and worksheets that help you use them right away. Having no business background myself, I wish it was around when I started Threadless!
Jake Nickell, Founder, CEO, Threadless
Wanna be an entrepreneur but the idea scares the crap outta you? Please read this book. Danny breaks entrepreneurship down in such an entertaining and actionable way that I couldn’t help but giggle my way through the book while scribbling notes. It’s so loaded with helpful information that I’m recommending it to every single one of our 11,500 mom entrepreneurs in The Founding Moms Community. Go on, read it. You’ll thank me later. (And possibly Danny, too.)
Jill Salzman, Founder, The Founding Moms, Author of Found It, co-host, Breaking Down Your Business podcast
Clearly Danny Schuman is not a born entrepreneur, and I mean that in a good way. He’s a writer by trade and also an entrepreneur who started a successful business. So he learned a ton as he figured it out and the tips he provides are very creative, somewhat unorthodox, and highly actionable. It’s a must-read with great insights for any current or future entrepreneurs.
Gregg Latterman, Founder/CEO Aware Records, Adjunct Professor, Northwestern University Innovation and Entrepreneurship
Danny Schuman has spent his time in the trenches as an entrepreneur. In The Worst Business Model in the World, he uses that experience to act as coach, teacher, pragmatic optimist and standup comedian, nudging and cajoling readers to believe in their value and showing them what they can do differently, right now, to experience more success. Reading this book made me smile, because it’s not just about succeeding as an entrepreneur, it’s about succeeding as a person.
Claire Lew, Founder/CEO, Know Your Company
Danny Schuman shows how well he knows entrepreneurs in this informative, enjoyable, and incredibly helpful book. His insights are spot on, illustrated with relatable stories, and brought to life with fresh and practical tools. Put simply, this book is a great resource for entrepreneurs craving to be both happy and profitable.
Jason Hull, Serial Entrepreneur and Investor, Founder/CEO, Balanced Edge, President, Practical Business Consulting
The Worst Business Model in the World provides a welcome take on the world of entrepreneurship that often takes itself too seriously. Danny’s skill as a thoughtful interviewer and writer shines as he pairs poignant advice with humor and bite size action steps. If I could, I would assign this as required reading at my co-working space, Second Shift. Be prepared to chuckle and take notes!
Levi Baer, Co-Founder and Community Builder, Second Shift Co-Working

Get News About the Book

Available in Early May!