There’s never been a better time to be an entrepreneur. The question is, what kind of entrepreneur will you be?
If your sole purpose in life is amassing money, you may want to try a different book.
If you crave the flexibility to be passionate, original, and unabashedly enthusiastic about what you do, create work that could excite you on a daily basis, and still earn you enough money to not have to worry about money, The Worst Business Model in the World may be calling your name. It’s about doing what you’re passionate about and good at, and taking the strategic steps to create a business around that passion. It’s about leaving a 9-5 job behind not knowing if you’ll match your income level but confident that you’ll exceed your happiness level.
Backed by interviews with more than 100 entrepreneurs in a wide range of industries, The Worst Business Model in the World provides strategic advice for the real problems entrepreneurs face, whether you’re a veteran entrepreneur or on your way to becoming one. Author Danny Schuman lays out a roadmap to help you stay stubbornly and blissfully independent, so you can spend more time doing what you love and less time doing what you hate. Featuring 24 insights, each with an actionable tool, this book will help fill your wallet, feed your heart, and lift you up to the place you really want to be, so you can do all the things you’re good at with less pain, enough profits, and more joy.
Danny Schuman became an entrepreneur when he decided he wanted to spend more time creating things and less time in meetings. Despite knowing pretty much nothing about business, he started a marketing consultancy called Twist in 2009, in the middle of a tanking economy. Somehow, within three years, Twist earned over a million dollars in revenue and almost 10 years later, it isn’t just still in business, it’s thriving. Thus was born the Worst Business Model in the World.
As Danny grew Twist and further developed the Worst Business Model concept, he plugged into Chicago’s entrepreneurial community to connect with other founders and study their business opportunities and challenges. He interviewed more than 100 entrepreneurs and began speaking, teaching, and workshopping at Chicago Ideas Week, Northwestern University, the University of Chicago, tech incubator 1871, as well as many co-working spaces and entrepreneurial associations.
While he’s never had any intention of making more money than he could count, he’s had every intention of coaching and teaching entrepreneurs who crave the ability to turn their passions into a career. His forthcoming book, The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur, serves as a roadmap to help entrepreneurs stay stubbornly and blissfully independent so they can spend more time doing what they love and less time doing what they hate.
Danny is a rabid baseball and Cubs fan who’s been to 35 (past and present) major league ballparks and is especially proud of creating the Perfect Bite at the end of every meal. Michael Jordan called Danny Peanut-Butter-Jelly-Boy but that’s a story for another time.