Twist is a brand and innovation consulting firm.
We help marketers experience the Joy of Solving at any point along the
innovation and brand marketing Solving Cycle.
CREATING A NEW WAY TO LOOK AT A CATEGORY
Finding white space is like finding gold. Twist helped unearth consumer insights that were significantly different from the way the category had previously been viewed. Those insights turned into breakthrough concepts that will lead to potentially ground breaking new ways for people to interact with their brands, including products, packaging, and process, to help expand the current category and create new ones.
FILLING THE INNOVATION PIPELINE FOR A BRAND THAT ALREADY OWNS THE CATEGORY
In the beginning, there was one brand, one bottle, one way to quench an athlete’s thirst. And it was good. But after decades of success as a carbohydrate and electrolyte beverage, a new way of looking at the brand was developed. We partnered with the brand’s insights and innovation teams to rebuild the innovation strategy from the ground up and fill the pipeline with new products and services reflecting their strategic goals.
GETTING NEW PRODUCTS
The task of creating a product from scratch that makes it all the way to shelf is daunting, to say the least. Where to start? Try telling a story. Twist helped jumpstart the new product development by designing a storytelling process that enabled the brand to work with their agency partners. And ultimately, it landed a new beer on the shelf.
If you think the digital age has changed your professional world, consider the challenges traditional institutions of higher learning are facing: costs are skyrocketing beyond anything imaginable, jobs upon graduation are scarce, and online learning has exploded. It’s imperative that a college is able to differentiate itself with a relevant and compelling message. Twist helped one such insitution from foundational strategic thinking all the way through campaign execution.